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4 Ways Retailers Can Measure Holiday Ecommerce Success

Salesforce

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform. Get the guide.

Retail 96
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How AI can help create bespoke customer experiences

Martech

In our digital age, where user experience can make or break a brand, strong partnerships can offer a helping hand. Advanced behavioral personalization techniques allow companies like Regpack to discern visitor interests and modify the user experience in real time. The takeaway for marketers is clear.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Balance long-tail and short-tail keywords based on user intent for effective SEO.

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How Homethreads is leveraging data to create a new customer experience

Martech

In May, he purchased and became CEO of online retailer Homethreads. We’re a retailer of home decorating products, home improvement products and home decor, but we’re built on top of our own proprietary technology. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what?

Customers 103
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Ecommerce SEO & UX: 4 simple tips to boost traffic and sales

Search Engine Land

Organization is critical for a good user experience and good SEO. User experience needs to consider the customer journey. Make it good for the user, and you’re most likely also making it good for Google and the searcher. In ecommerce, merchandising represents many more opportunities for product promotion.

UX 90
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How To Build the Email List of Your Dreams

Salesforce

Your email list will allow you to send targeted messages with promotional and informative messages to subscribers. Be ethical about compliance and you are promoting customer trust and best email marketing practices. Abide by this and you’ve already promoted a positive user experience and established your sender’s reputation.

CTR 124
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What Is Conversion Rate Optimization (CRO)? 5 Tips to Get Started

Salesforce

For example, let’s say you’re a retailer that sells outerwear. Is the payment experience clunky? Promotions: Sometimes low conversion rates can be remedied with promotional strategies. Keep the Buy button highly visible, along with any pertinent offers and current promotions.