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Doorway pages: An SEO deep dive

Search Engine Land

I imagined I was virtually teleporting people who had a search need for “restaurants in springfield” or “doctors in bellevue” into our website where I would match them up with precisely what they wanted. Spammy city/region pages. The Bodum v. This can happen as an oversight in some instances. Types of doorway pages.

Territory 104
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This day in search marketing history: January 9

Search Engine Land

This was welcome news for advertisers who had been adding the same lists of negative keyword accounts manually or using a script to automate cross-account negative lists. . 2020: Bing would appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories.

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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
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5 Common Integrated Marketing Mistakes and How to Avoid Them

Hubspot

Whoever submits the video deemed most creative wins a free waterbed and an all-expense-paid trip to Water Country — the preeminent waterpark in the greater Portsmouth, New Hampshire area. When Pepsi told him that they weren't going to sell him a military-grade fighter plane for less than 2% of its value, he took them to court.

Campaign 101
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?

Sell 59
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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Below, we explore how to track sales velocity and rev up your sales team’s productivity for faster conversions. To calculate the length of a sales cycle, add up the total number of days that it took to close each sale in the time period you’re considering. That’s why measuring sales velocity is critical.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

For example, an organization may institute a three-month clawback, which states that a sales rep must return any earned commission if a customer cancels their plan within three months of signing up. This provision is particularly critical for companies that sell SaaS products.