How Accenture and Salesforce Are Reinventing B2B Sales
Salesforce
SEPTEMBER 21, 2021
In the past few years alone, a whole bevy of new routes to market have proliferated, including a more complex B2B2B model, which involves a middle company or wholesaler, and a B2B2C model, most frequently seen with consumer goods that go through large distributors or retailers before reaching the final buyer.
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