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Aligning martech with your business strategy: Your blueprint for success

Martech

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? Ensuring everyone knows who’s responsible for what makes it easier to stay focused.

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Sales commission structures explained

PandaDoc

Selling is arguably a line of work where personal attachment matters the most. Territory volume Territory volume is a commission paid off based on revenue from a specific region. Territory volume Territory volume is a commission paid off based on revenue from a specific region.

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How agile marketing teams can work with AI

Martech

Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. Part of the marketing strategy is to launch co-branded ads with retailers. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

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Sales Mapping – Optimise Success

The 5% Institute

It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. With a visual representation of territories and customer locations, sales teams can work together to identify cross-selling opportunities, share best practices, and coordinate efforts more efficiently.

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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

At the time, they were less than a billion or two in revenue, and now, they just crossed over a $30B revenue run rate. They’re selling from SMBs, especially with Workspace, all the way through some of the largest Enterprises in the world. Under her purview, Alison is responsible for Google Workspace and the Google Cloud Platform.

GTM 97
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8 KPIs Every Sales Manager Should Measure in 2018

Hubspot

Upsell/Cross-Sell Rates. How are your salespeople contributing to the expansion of your business in their given territory? If sales volume is large in region A, perhaps there is a higher demand there, in which case you can focus on customizing certain products and services for that region. Upsell/Cross-Sell Rates.

Territory 101
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Going International in Times of Crisis: Good Move, or Too Risky for Established Companies?

Sales Hacker

If you’re an OEM or selling physical products, this one’s for you (sorry, SaaS folks). Expansion to new territories is never easy, but the coronavirus is providing a wakeup call for enterprises and established companies to start looking at how customers say they prefer you to sell to them.