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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. But shoppers in this region also increased their average units per transaction this year, up 4% from last year.

Retail 115
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How to Make Your Retail Execution Budget Pay Off

Salesforce

But 90% of companies fail to deliver on their retail execution strategy! But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price. Want to improve your retail execution? Mastering those nuances is critical to retail success.

Retail 59
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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. And the fastest-growing region for Prime Day was APAC (excluding Japan, Australia, and New Zealand), with 37% year-over-year growth.

Retail 98
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Our Latest Retail Data Shows Shoppers Are Holding Out for Discounts

Salesforce

Should retailers be optimistic or worried? Strong macroeconomic headwinds are still putting downward pressure on consumers worldwide to spend carefully and save more, which could impact retail strategy for the balance of 2023. Turn holiday shopping trends into yearlong retail success Learn how 1.5+ The bad news is U.S.

Retail 52
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Amazon apologizes after its AI advertising system makes costly error

Search Engine Land

The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. Initially denying the allegations, the retailer later apologized and offered Robinson a £15,000 refund, despite the error costing him in the region of £300,000. First spotted.

Territory 115
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Unifying first-party data using CDPs and other tools: Best of the MarTechBot

Martech

In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. Also, how can the retailer use a CDP or other tools to unify first-party data? What is deterministic matching?

Retail 103
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How True Classic uses post-purchase experiences to increase revenue

Martech

In 2022, the brand opened its first five retail stores. Shipping to so many regions, however, means complicated delivery chains that are difficult to forecast. “We Retailers really don’t have this and it’s the highest attention period.” True Classic customers can order from 192 countries — the company is a truly global brand.