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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

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How to Make Your Retail Execution Budget Pay Off

Salesforce

The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! But to execute this strategy successfully, companies must ensure their goods stay stocked on retailers’ shelves at the right time and price.

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Amazon apologizes after its AI advertising system makes costly error

Search Engine Land

Amazon apologized to advertisers after its automated advertising system charged them to promote products they couldn’t sell. The retail giant confirmed that some sellers have been charged for misdirected ads, and assured that it was actively working to resolve the issue. First spotted. Amazon’s response.

Territory 112
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Our Latest Retail Data Shows Shoppers Are Holding Out for Discounts

Salesforce

Should retailers be optimistic or worried? Strong macroeconomic headwinds are still putting downward pressure on consumers worldwide to spend carefully and save more, which could impact retail strategy for the balance of 2023. Turn holiday shopping trends into yearlong retail success Learn how 1.5+ The bad news is U.S.

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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. This year’s Prime Day brought some much-needed relief to brands and retailers as online sales slow.

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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

By delivering personalized and significant interactions through events, product demonstrations, and promotions, field marketing contributes to crafting experiences that resonate with consumers and stick in their memories. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Conversely, for retirees in residential areas, the chain could highlight a cozy ambiance, friendly service and promotions such as senior discounts. Seasonal trends impact consumer behavior.

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