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Amazon Prime Big Deal Days sales hold steady for other retailers too

Martech

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. In the U.S.,

Retail 116
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How to Make Your Retail Execution Budget Pay Off

Salesforce

The consumer goods (CG) industry spends $200 billion each year to promote products in stores. But 90% of companies fail to deliver on their retail execution strategy! Margins are tighter than ever as changing inflation and supply chain issues make it harder to price items affordably and keep them in stock.

Retail 59
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Did Prime Day Give Retail a Much-Needed Boost This Year?

Salesforce

It didn’t matter if a brand or retailer sold on Amazon. Steep discounts and promotions enticed consumers to shop during the summer doldrums, reinforcing the impact of ecommerce on retail industry growth. This year’s Prime Day brought some much-needed relief to brands and retailers as online sales slow.

Retail 98
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Our Latest Retail Data Shows Shoppers Are Holding Out for Discounts

Salesforce

Should retailers be optimistic or worried? Strong macroeconomic headwinds are still putting downward pressure on consumers worldwide to spend carefully and save more, which could impact retail strategy for the balance of 2023. Turn holiday shopping trends into yearlong retail success Learn how 1.5+ The bad news is U.S.

Retail 52
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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Conversely, for retirees in residential areas, the chain could highlight a cozy ambiance, friendly service and promotions such as senior discounts. Seasonal trends impact consumer behavior.

Retail 117
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Discount Pricing: Its Strategies & Practical Examples

Hubspot

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

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Timing Is Everything: Your Seasonal Products Can Boost Sales All Year Long

Salesforce

Consumer goods brands lose 25% of sales due to poor merchandising, but the right retail execution solutions can help. Give them access to penny-perfect pricing so they can order and price products competitively. If poor merchandising was responsible for 25% of lost sales , would you change your retail execution solutions?

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