Remove CTR Remove High impact Remove Presentation
article thumbnail

How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? This article presents a framework that can provide clear answers to these questions. CTR in Google SGE (Pessimistic).

CTR 142
article thumbnail

Case study: August 2024 Google core update and a recovery plan

Search Engine Land

To use any tool effectively, it’s crucial to identify what truly matters in the vast amount of data you’re presented with. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. This gave us an initial understanding of possible issues with content at scale.

Clients 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Lost, Ancient Guide to Better Copywriting

ConversionXL

Ethos is an appeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. CTR, lift, decision fatigue, UVP). Presentation. How will you present that information to them? Information.

article thumbnail

How Google ending continuous scroll could impact ORM

Search Engine Land

However, Google’s continuous scroll presented new challenges for online reputation management (ORM) firms. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, according to a study by Backlinko.