Martech

JUNE 19, 2025

Suggested replacement: Email click-through rate (CTR) and conversion rate Why they’re stronger: CTR tells you your audience found your content compelling enough to click on a link in the email. lead magnet download, webinar registration, sales inquiry) directly ties your email efforts to business outcomes.

60

60

Hubspot

FEBRUARY 27, 2019

Lead generation will show a LinkedIn lead generation form with pre-filled LinkedIn profile data to those LinkedIn users most likely to engage with the form. Including an actionable CTA within your ad copy will also help you improve your ad's click-through rate (CTR). Call-to-Action (CTA).

Campaign 101

Campaign CTR Click Through Rate Start-ups 101

RingDNA

APRIL 11, 2025

Sales Sequence Email Open Rate/CTR Key Question it Answers: Which email messages are prospects opening and which clicking on? Even waiting 30 minutes to follow up with hot inbound leads can have a catastrophic effect on inbound sales ROI. Value: Leads by campaign is traditionally a marketing metric.

Quota 62

Quota Sales Pipeline Contact 62

Salesforce

MARCH 26, 2025

Automate marketing and customer engagement Did you know that about 47% of email marketers already use AI to generate email marketing campaigns ? You can automate various aspects of marketing, including content creation, email marketing campaigns, lead generation, and lead nurturing.

Price 52

Price Campaign A/B testing CTR 52

Sales Hacker

NOVEMBER 15, 2017

Click Through Rate (CTR). Content Management System. Customer Relationship Management. Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Lead Generation.

B2B 105

B2B E-commerce Cold Call Sales 105

The 5% Institute

JUNE 26, 2023

Conversion KPIs Conversion KPIs track the effectiveness of marketing efforts in converting leads into customers. Metrics such as conversion rate, click-through rate (CTR), and landing page conversion rate fall under this category.

Objectives and Key Results 52

Objectives and Key Results Click Through Rate Campaign CTR 52

Highspot

FEBRUARY 14, 2024

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Marketing Plan: Metrics include brand awareness, lead generation, website traffic, social media engagement, customer acquisition costs, and marketing ROI.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52