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How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages

Hubspot

Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. As inbound marketers, we''re definitely into that. Share your ideas with us in the comments!

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Distribution Channels: Choose the platforms where you’ll publish and promote your content. This helps you refine your own audience targeting.

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This day in search marketing history: January 14

Search Engine Land

Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge.

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The enterprise business of SEO: Communicating to the C-suite

Search Engine Land

You can also show them how your efforts are helping promote other digital marketing channels while boosting customer retention rates through more personalized offerings based on understanding the customer experience. Market share. Share of voice. This will directly help you position and promote your success.

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It’s Time to Put SMS Out of Its Misery

Hubspot

If you were to share a promotion even every other week, you’d be spending well over $100,000 a year to send a couple dozen sentences to your list. We don’t have to assume that message-based communication like chatbots and SMS are more effective than email marketing. 500,000 subscribers? You get the point.

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How to Create an Effective Sales and Marketing Plan

Highspot

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.

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How to Create an Effective Sales and Marketing Plan

Highspot

A well-crafted sales and marketing plan is indispensable for the success and growth of any company, whether it’s a startup, small business, or enterprise. This plan serves as a roadmap, outlining clear objectives, targeted customer segments, and actionable tactics to drive sales and promote brand awareness.