Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). Thus, ranking in the top positions is still a good goal.

CTR 81

CTR Electricity Real Estate X-functional 81

ConversionXL

NOVEMBER 25, 2020

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. Middle-of-funnel tries to build trust. Trust building. This is how you start to build trust; otherwise, you’re creating generic content that can be duplicated by anyone. Use it sparingly.

CTR 129

CTR Entertainment Click Through Rate Education 129

Search Engine Land

JANUARY 25, 2024

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Ad placement: Where your ads appear on YouTube (e.g., Marital status. Education status.

Objectives and Key Results 110

Objectives and Key Results Campaign Finance Real Estate 110

Search Engine Land

APRIL 12, 2023

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Background photo The background photo section also gives you ample real estate to tell profile visitors what you (and your business) are all about. Let’s make it count.

Real Estate 118

Real Estate Clients Networking Follow-up 118

Search Engine Land

OCTOBER 11, 2023

This depends on the niche, business model and keyword types. Great product images will likely have an impact on CTR, just like a good thumbnail on YouTube or attractive images in general. Images for the cited sources will likely impact CTR Like good YouTube thumbnails, attractive images get a higher CTR than less attractive images.

CTR 133

CTR Electricity Real Estate Angle 133

Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 129

Niche User Experience Real Estate CTR 129

ConversionXL

JUNE 23, 2020

If your click-through rate (CTR) is declining for display ads, advertorials can help. Businesses can tell a story, help customers understand a complex product, and develop trust by providing value, not just asking for a sale. One way to locate forums is with a Google search operator: “forum: {{insert niche}}.”.

Entertainment 105

Entertainment Angle Education Promote 105