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How to Market a Small Business On a Budget

Salesforce

SMB leaders are experts at making the most of limited resources to draw in customers. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers.

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Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

There were four things that we focused on, our customers. So I’ll talk a little bit about what we did to focus on our customers. We see all over Twitter right now, digital transformation, everyone’s working from home. So let’s think about our customers. We need to do what we need for our customers.

Launch 74
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How to Automate Apps with Workflows & Integrations

ConversionXL

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today. Start by mapping the customer journey before your automation workflows.

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The Ultimate Guide to Content Distribution

Hubspot

Content distribution is an integral, if not the most important, part of your content strategy. Marketing influencer Mark Schaefer argues that, because of this “content shock,” content marketing may not be a sustainable strategy for every business. If not, this is where a content distribution strategy comes in handy.

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