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Big vendor risks: Friday’s daily brief

Martech

It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend the next best products that are shown. Advanced AI offers the promise of keeping up with the personal needs of thousands of customers. The assessment was led by M.H.

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Data Does It: 4 Leaders’ Data Success With Products, Services, and Innovation

Salesforce

The trick is to be intentional, consistent, and connected, to use data to build a sensory system and grow a brain as a brand so that user interactions can be personal and cumulative and customers always feel as though they are picking up where they left off. And Hinds is not a traditional social marketer.

Service 52
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Make it. Move it. Sell it. — Episode #7

Spiro Technologies

Adam Honig: I’ve been at a factory recently in Indiana and they were making these industrial coils and they were talking about how do they maintain the quality of electrical conductivity with a lower-grade metal. So we look at the greats and try to figure out how we can make that experience something for the customers.

Sell 89