Remove Customers Remove GTM Remove Price Remove X-functional
article thumbnail

The SaaS Executive’s Guide To Building A Winning Go-To Market Strategy

Sales Hacker

Where you can apply this GTM strategy. How to map your GTM strategy to different customer segments. Using CAC to model your GTM strategy. How to Segment B2B Your Customers. When we map the number of deals committed against a listed price (ACV), you will notice deals starting to segment around discount levels.

article thumbnail

Microsoft Ads 101: Get Up and Running in Minutes

ConversionXL

With dynamic search ads, your ads are automatically customized based on the content of your site; you don’t even choose keywords for your campaign. The keyword insertion function matches the exact keyword someone typed in. Price extensions. With price extensions, people can see sample prices before they click.

GTM 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

* What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? Does one have to expand the product line to retain customers? First, what is continuous customer development? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise?

GTM 53
article thumbnail

How to Find Correlative Metrics For Conversion Optimization

ConversionXL

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. Say that you discover customers that use the search feature are twice as likely to convert. But how do you find these correlative metrics? What’s a Correlative Metric?

article thumbnail

Raw Data & Google Analytics: A Game Changer

ConversionXL

Do more and more people use Feature X? Default or custom reports in Google Analytics do the job. A pricing table for BigQuery usage. In Google Analytics, there’s no way to add a custom dimension to a specific date range. It works through a custom task in Google Analytics. Where do my users come from? Event timing.

Gaming 85
article thumbnail

What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer.

GTM 74
article thumbnail

What’s New at Box and the Future of AI and SaaS in 2024 with Box CEO and Co-Founder Aaron Levie

SaaStr

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. Then, only a certain percentage of customers are using it.