ConversionXL

MARCH 24, 2016

Equally valuable is finding activities that correlate with higher customer success – whether that be RPV, LTV, or whatever metric you’re optimizing for. Say that you discover customers that use the search feature are twice as likely to convert. They arise from falsifiable hypotheses about a successful customer journey.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

MAY 13, 2020

Do more and more people use Feature X? Default or custom reports in Google Analytics do the job. In Google Analytics, there’s no way to add a custom dimension to a specific date range. It works through a custom task in Google Analytics. I recommend two articles to inspire you: How to build a GTM monitor by Simo Ahava.

Gaming 85

Gaming Sports SQL X-functional 85

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling?

B2B 87

B2B GTM Objectives and Key Results X-functional 87

SaaStr

NOVEMBER 2, 2019

* What does Krish mean when he says, “In SaaS, you either sell to one of 2 customer profiles”? Does one have to expand the product line to retain customers? First, what is continuous customer development? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise?

GTM 51

GTM Price Up-sell Product 51

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer.

GTM 74

GTM Profit margin Negotiate Contract 74

SaaStr

DECEMBER 6, 2023

Their co-founder, Dylan Smith, handles many functions of the business, like finance. The other part of the business Aaron needs help with is the GTM operation — customer success, marketing, all of the international global operations, sales, and consulting. Then, only a certain percentage of customers are using it.

X-functional 80

X-functional Non-Profits GTM Price 80

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

FEBRUARY 2, 2022

As the Chief Customer Officer (CCO) at Quip, I learned another valuable lesson: big numbers don’t necessarily translate to big opportunities. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy. PLG, for all its virtues, doesn’t mean that you can skip GTM functions.

Growth 88

Growth Product GTM X-functional 88

ConversionXL

AUGUST 27, 2019

In a marketing technology stack, a taxonomy includes the names of the actions people take and the naming structure for the values you store about your customers. These customer values are recorded as dimensions and metrics (as you can see in our tracking plan example below). Confusing GTM and Segment. Educate yourself.

GTM 124

GTM X-functional CRM Technology 124

ConversionXL

APRIL 25, 2016

If you’re building for the App Store, ensure you have a Mac that’s at least running OS X 10.8 Note: Often, people cannot get this report to function properly. X might be why non-purchasers are not converting or there might be UX issues for users in French-Canadian areas) and make smarter promotion decisions (e.g.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Highspot

MAY 20, 2022

A good sales playbook should tell reps specifically what to know, say, show, and do for any given customer scenario. A sales play refers to a set of best practices designed for a specific customer scenario. What value does this new product provide to the customer? What new content exists for a rep to send the customer?

Territory 52

Territory X-functional Cross-sell Sales 52

Sales Hacker

FEBRUARY 19, 2019

Matt has seen moves to an enterprise customer fail and succeed countless times. Her background in marketing and sales brings a fresh perspective to how tech companies are building a relationships with their customers. Pete Kazanjy – Entrepreneur, Author, and Early-Stage GTM Expert.

Cold Call 11

Cold Call Inside sales Sales B2B 11

SaaStr

MAY 10, 2019

How does Jason believe SaaS companies can use a “swarming” effect to create the best buyer experience for their customer? How should North Star’s be segregated between GTM teams and biz ops teams? Why is alignment actually a negative for the customer experience? What does this involve? What does Jason view as vanity metrics?

X-functional 52

X-functional SQL Pipeline GTM 52

Sales Hacker

AUGUST 30, 2018

In this blueprint, we provide insights into the best prospecting methods for different go-to-market (GTM) strategies. To create or develop an SQL, there is a series of variables: Number of Taps — The number of times you reach out to a customer; think of an email, a call, a shout-out etc. That turns them into an SAL. Lead Gen Variables.

Prospecting 47

Prospecting SQL GTM X-functional 47

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. The biggest thing OpenAI is working on is customization.

GTM 92

GTM SQL X-functional Engineering 92