Sales Hacker

JANUARY 30, 2024

Using events as a way to engage with customers and drive conversations. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. What You Will Learn: Challenges of entering crowded markets with large incumbents.

GTM 79

GTM UX Finance Growth 79

Sales Hacker

MARCH 19, 2024

20:29) Narrowing down your ideal customer profile (ICP) without breaking the bank. (22:49) Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. 08:19) Operational excellence: the key to startup success. (13:38)

GTM 83

GTM Management Consulting Growth Pipeline 83

Sales Hacker

MARCH 12, 2024

It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. The post GTM 85: A $2.6

GTM 97

GTM Growth Strategic partnership Pipeline 97

Sales Hacker

FEBRUARY 27, 2024

Prior to joining Exponea, Amanda served as Vice President, Demand Generation at Blueshift, a Customer Data Platform, and before that served as Vice President of Marketing, Americas and Global Programs at Basware, a financial software company.

GTM 89

GTM Finance Pipeline Growth 89

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

GTM 119

GTM Market share Growth Technology 119

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 81

GTM CRM Pipeline B2B 81

Sales Hacker

OCTOBER 17, 2023

Chuck is the co-founder of Blueprint Expansion , a GTM roles recruiting firm that has helped over 50 VC-backed companies make amazing Sales, Marketing, & Customer Success hires. The post GTM 64: Hiring Ethereal Talent with Chuck Brotman and David Teichner appeared first on GTMnow.

GTM 104

GTM B2B CRM Launch 104

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. Let’s start at the beginning — with the customer. Step 1: Identify Your Ideal Customer Profile (ICP) Who are you selling to?

GTM 93

GTM CRM Pipeline Referrals 93

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. It involves leveraging conversational tools like chatbots, messaging apps and live chat to interact with prospects and customers.

GTM 127

GTM B2B Conversion Objectives and Key Results 127

Sales Hacker

JANUARY 17, 2024

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

GTM 88

GTM CRM Pipeline Go To Market 88

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? At the same time, economic and customer consumption models are shifting.

GTM 117

GTM B2B Drivers/motivators Sports 117

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM 84

GTM Territory Commission Strategize 84

Sales Hacker

JANUARY 2, 2024

He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. Highlights: (6:55) How AI solutions are still only scratching the surface in terms of driving deep, strategic value for customers. (10:00) Two stages of AI advancements and which is more valuable.

GTM 87

GTM CRM Pipeline Strategize 87

Sales Hacker

JANUARY 9, 2024

He oversaw all things GTM there, including G&A and Product. Now, he is the Co-Founder of Thena (thena.ai), a seed-stage startup backed by Lightspeed and First Round, where they’re helping companies service and engage their customers in Slack. Balancing product requests from large customers vs your overall roadmap.

GTM 86

GTM CRM Pipeline Growth 86

Sales Hacker

AUGUST 29, 2023

Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! I knew a little bit about what he was building but I really just made a bet on the person.

GTM 74

GTM Finance Education Start-ups 74

Sales Hacker

SEPTEMBER 5, 2023

Links and Resources Mel’s LinkedIn: [link] Spekit’s Website: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 88

GTM Strategize Networking Go To Market 88

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? This week, however, is full of hot takes.

GTM 71

GTM Cold Call UX Price 71

Sales Hacker

OCTOBER 25, 2023

See this live in action: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world. Start spotting opportunities earlier and orchestrate smarter sales and marketing motions with Demandbase.

GTM 92

GTM Consult Sell Engineering 92

Martech

MARCH 7, 2023

Double down on content exclusively for your audience and buyers This may sound obvious, but often our content efforts are focused on the traditional definition of our ideal customer profile. The post 3 ways to rethink content’s role in your B2B GTM strategy appeared first on MarTech. What motivates them more than money?

GTM 107

GTM B2B Gaming Education 107

Sales Hacker

NOVEMBER 14, 2023

What you will learn The importance of leveraging your connections Strategically pulling in every sales team within your org to orchestrate deals How to hire the best AE’s for your company How to be an effective storyteller Optimizing different parts of your funnel in order to extract incremental dollars Highlights (2:57) Sean Marshall’s success attributor (..)

GTM 90

GTM Growth Referrals Contract 90

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

B2B 60

B2B Cross-sell Customers GTM 60

SaaStr

NOVEMBER 14, 2023

What Is A “Consumption” Business In the old days of software, you had a company like Oracle that popularized the perpetual license where customers own the software and vendors own the market. Then, we moved to a more customer-friendly model with SaaS and subscription-based pricing. It turns your GTM on its head.

GTM 65

GTM Quota Sales Cross-sell 65

Sales Hacker

JULY 17, 2023

Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros! In the early stage it’s easy for the founder to be deep with the customer, as you get bigger you’re less connected to each and every customer.

GTM 52

GTM Growth Go To Market Product 52

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality. Four mistakes companies make when adding GTM to PLG.

GTM 92

GTM Price Quota Growth 92

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 93

GTM Intrinsic Customers Contract 93

G2

OCTOBER 26, 2023

In this episode of GTM Innovators, John Ellett discusses customer buying, moving to dynamicity, and how to build a customer-centric GTM strategy.

GTM 52

GTM Customers 52

Partners in Excellence

JANUARY 22, 2024

Sometimes, I feel like a broken record talking about Customer and Business Acumen. When I talk to leaders about their GTM strategies, the focus is on products and presenting the capabilities of products. Yet these same leaders complain about the ability to connect to prospects and customers.

Customers 109

Customers GTM Trust Up-sell 109

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 143

Customers Retail GTM Trust 143

SaaStr

NOVEMBER 17, 2023

You will have no customers. If you focus on ten years ahead, you won’t have any customers now. Time Is The Startup’s Competitive Advantage Stage 2 Capital ran an experiment where they discovered that many companies liked the current GTM AI tech coming out but couldn’t use it because security teams didn’t know how to deal with it.

GTM 98

GTM Technology Technology Up-sell 98

Sales Hacker

JULY 31, 2023

Cognism helps you identify your ideal customers globally, find others like them, and reach out when they are most likely to buy. Share our media content (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 52

GTM Networking B2B Go To Market 52

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” New service offerings. Prakash Raina.

Finance 75

Finance GTM Government Territory 75

SaaStr

APRIL 5, 2023

Revenue Operations Is Much More Than Sales Revenue ops aren’t just GTM, GTM strategy and ops, sales or marketing ops, but you’ll see these titles and roles in various companies. Considering aspects of sales and GTM strategies. Determine early markers on GTM strategy. What should the GTM approach be? Enablement.

GTM 73

GTM Education Objectives and Key Results Territory 73

Iannarino

APRIL 1, 2023

As B2B sales organizations continue to reorganize their go-to-market (GTM) sales teams, there is a convergence into revenue teams. These teams comprise sales, marketing, sales operations, sales enablement, and customer success (once called customer service).

B2B 240

B2B GTM Sales Clients 240

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. You need expert help.

Customers 111

Customers Non-Profits GTM Consult 111