Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth CRM 118

Sales Hacker

NOVEMBER 14, 2023

Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 91

GTM Growth Referrals Contract 91

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customers 138

Customers Retail GTM Trust 138

Sales Hacker

NOVEMBER 10, 2023

A spotlight falls on customer loyalty, an influential force on the revenue secured during contract renewals. While the obvious and important way to build and cultivate customer loyalty is to build a product that people love, the reality is that it takes time. ” Rapid recognition of product value → increased customer loyalty. .”

GTM 94

GTM Intrinsic Customers Contract 94

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

JANUARY 31, 2023

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

Strategize 85

Strategize Strategic partnership GTM Legal 85

SaaStr

NOVEMBER 17, 2023

You will have no customers. If you focus on ten years ahead, you won’t have any customers now. Time Is The Startup’s Competitive Advantage Stage 2 Capital ran an experiment where they discovered that many companies liked the current GTM AI tech coming out but couldn’t use it because security teams didn’t know how to deal with it.

GTM 104

GTM Technology Technology Up-sell 104

SaaStr

NOVEMBER 28, 2022

Another strategy we often see is moving from a PLG model to a sales assistive model with a more established sales team that can sell the product to the customer. . The secret to aligning GTM & finance teams. Success requires a healthy balance between finance and GTM teams.” New service offerings. Prakash Raina.

Finance 82

Finance GTM Government Territory 82

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . Stop chasing leads, double down on customers and top opportunities. Surround and co-create with your current customers.

GTM 125

GTM B2B Pipeline Strategize 125

SaaStr

OCTOBER 27, 2023

For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. If you’re a great founder with 40-50 customers, he can figure out if you can get to 4k customers. But if you don’t have any customers, that doesn’t give investors much to bite into. How do they succeed?

Strategize 98

Strategize Growth Niche Quota 98

Sales Hacker

NOVEMBER 17, 2023

You can hear more about his playbook and experience running efficient high performing sales teams at Klaviyo and other companies in The GTM Podcast Episode 68. Led by Lars Nilsson , who coined the phrase account-based sales development himself, this will be both a strategic and tactical session. See more top GTM jobs here.

GTM 106

GTM Pipeline Strategize Strategic planning 106

Sales Hacker

JANUARY 19, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more here on the plan to IPO. That’s it, that’s all. Have a great weekend ahead.

Growth 95

Growth GTM CRM Launch 95

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They focus on their ideal customer profile. Yet most organizations do not think about how they will strategically accelerate accounts toward revenue. But then things change.

GTM 81

GTM E-commerce B2B Profit margin 81

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. He was also my VP of Strategic and North America Sales at SuccessFactors, when we drove four straight years of 100% or more ARR growth.

GTM 59

GTM Appointment Strategize Sales 59

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. From a PLG perspective, if you make it easy for users to start using your product, any interaction with a rep or customer service person is a bad user experience. You want customers to understand the product and pricing and start using it on their own.

Cross-sell 97

Cross-sell Customers Pitch Drivers/motivators 97

SaaStr

APRIL 4, 2023

Managing Partner of CIPIO Partners, Rolan Dennert, shares how companies need to readjust and rethink GTM fit — and even product market fit — from time to time. You’ll probably have a smaller lifetime customer value and customer budget for acquisition. And your CAC target defines your GTM strategy. It’s inevitable.

Go To Market 92

Go To Market GTM Strategize Growth 92

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here. Efficiency.

GTM 99

GTM UX Go To Market CRM 99

Sales Hacker

OCTOBER 20, 2023

Bridging the Content Chasm Sales is increasingly using strategic content creation and distribution as part of the sales process – from outbound, to advancing pipeline along, to awareness and education on social platforms. Sales teams understand the pains and needs of the customer. Thanks for reading The GTM Newsletter!

GTM 106

GTM Education Sales B2B 106

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 111

GTM B2B Strategic planning Drivers/motivators 111

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 100

Customers GTM Growth Clients 100

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. Are they genuinely curious to learn more about the prospects business and how they can help support strategic priorities? The book is about much more than putting yourself in the customer’s shoes.

Sell 91

Sell GTM Sales Up-sell 91

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Read more about Google Chrome’s 3 AI features here.

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

FEBRUARY 9, 2024

However, a healthy dose of pessimism in the right places can actually be helpful – here a three key places #1 Customer discovery calls In the early stages of solution development, customer interviews are key. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.

GTM 67

GTM Real Estate Launch B2B 67

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.

Go To Market 52

Go To Market GTM Promote Technique 52

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. When you find those characteristics in your hiring pool, act fast to hire and then be strategic in how you retain them. Mistake 3: Not appreciating go-to-market as a strategic advantage.

GTM 90

GTM Strategize Engineering Go To Market 90

SaaStr

MAY 17, 2023

The point of CRO Confidential is to help startups acquire customers, and Cassidy provides a unique perspective on founder-led sales as a current founder and highly talented sales leader. So what secrets has Cassidy learned over the past decades of building businesses and acquiring customers? Let’s find out.

GTM 73

GTM Cold Call Customers Networking 73

Highspot

FEBRUARY 29, 2024

of 30,000 new products are released into the market for customers to use. In this blog you will gain insight into what a GTM team looks like, helpful tips to boost productivity within your go-to-market process, and technology you can use to align your teams and launch new products successfully. Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

OCTOBER 17, 2023

Customer success is all about outcomes. What does NRR have to do with customer success? PST — Former VP of Customer Success and current founder and Managing Partner at Success Venture Partners, John Gleeson, shares his lessons learned scaling customer success from $1M to $300M in ARR. Get more new customers.

Cross-sell 65

Cross-sell Customers GTM A/B testing 65

Martech

FEBRUARY 26, 2024

Together with Michelle Martinez (partner/co-founder, Seicho Syndicate), Carol Mendenhall (senior director, marketing operations, Thomson Reuters) and Paul Wilson (chief strategist, GTM Systems Inc.), he’ll be discussing how MOps should prepare their stacks and teams for customer experienced-based AI.

GTM 81

GTM Consult Technology Technology 81

SaaStr

NOVEMBER 1, 2022

Companies, especially those with an undifferentiated product, may want to think strategically about the evolution of their respective category and the path towards building a platform. . They help open doors to potential customers and provide advice. Proximity to customers helps too. Learnings on GTM.

GTM 87

GTM Cross-sell Niche Strategize 87

SaaStr

MARCH 7, 2023

Actions Companies Can Take Today To Reduce Burn Companies that have been able to beat bottom-line plans have taken various strategic actions, often in tandem, to reduce burn and extend runway. Is Your GTM Strategy Poking Holes In The Ship GTM strategy has been one of the biggest areas of inefficiency over the last two years.

GTM 65

GTM Growth Profit margin Contract 65

SaaStr

SEPTEMBER 29, 2023

The customer journey applies to every software category, and it guides your roadmap with more holistic solutions for your customers. On the demand side — Your customers might need 19 things, and each needs 14 vendors. There were more reasons to talk to customers and more touch points with people. Why share this timeline?

Product 94

Product GTM Cross-sell Commission 94

Highspot

OCTOBER 5, 2021

“Our customer community has risen to the challenge of managing change and driving growth for their businesses. Speakers include: Highspot CEO Robert Wahbe will open Spark 2021 by sharing Highspot’s vision and a blueprint for strategic enablement. About Highspot.

Customers 52

Customers Teamwork GTM Strategize 52

SaaStr

NOVEMBER 19, 2023

SaaStr 699: CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Record-Breaking Growth with Toast’s CRO, Jonathan Vassil and Founders Fund Partner Sam Blond  4. SaaStr 698: How to Navigate Strategic Change for Growth with SaaStr CEO and Founder Jason Lemkin  5.

GTM 65

GTM Pitch Strategize Growth 65