Iannarino

SEPTEMBER 2, 2023

Few people would argue that cold outreach is unnecessary, but there was a time when a lot of people insisted that it was dying. A few of us pushed back on this idea, starting a conference called OutBound, which 400 people attended with a few weeks’ notice that first year. Since then, OutBound has grown to include more than 20 speakers and thousands of attendees.

Pipeline 282

Pipeline Prospecting 282

SaaStr

SEPTEMBER 2, 2023

So there’s a question I’ve had for some time in SaaS: does high NRR really equal higher growth? Yes, most of the best in SaaS have high NRR, at least once they are public. But there are multiple ways to build a leader, and startup don’t always start off with high NRR even if they end up there. SaaS Capital asked this question among some other great ones of 1,500 private SaaS companies here.

Cross-sell 97

Cross-sell Growth B2B Up-sell 97

Sales Hacker

SEPTEMBER 2, 2023

Happy Saturday GTM’ers. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend. But lots to cover this week, whenever you read this, so let’s get right into it. Thanks for reading The GTM Newsletter! Subscribe for free to receive new posts and support my work. We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast) on either LinkedIn / Twitter, tag us, and you’ll be entered to win a pair of exclusive G

GTM 78

GTM Negotiate Pipeline Contract 78

SaaStr

SEPTEMBER 2, 2023

Dear SaaStr: What’s It Really Like to Be CEO of a Startup? Let me just throw out a few things I’ve learned that being a CEO of start-up isn’t, or isn’t as you’d expect: It isn’t glamorous until you are At Scale and Hot, at the very minimum. At $10m-$20m+ in revenues, maybe. Maybe not even until pre-IPO. Maybe never, not really.

Start-ups 87

Start-ups Follow-up Product Customers 87

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Sales Pop!

SEPTEMBER 2, 2023

In the ever-evolving landscape of business, the symphony of success hinges on an orchestrated dance between strategies and adaptability. Amidst the hustle and bustle, the realm of B2B sales stands as a linchpin. Bridging transactions with relationships. In a thought-provoking conversation, I had the privilege of engaging with Lisa J. Smith , the astute CEO and Founder of SmithCo —a sales consulting firm dedicated to empowering modern mid-size B2B businesses.

B2B 64

B2B Consult Sales Follow-up 64

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned sales professional or new to the field, understanding The different types of leads in sales is crucial for your success. With an array of lead categories each requiring unique strategies, mastering this concept can significantly enhance your conversion rates. Reports indicate that nearly 63% of marketers consider generating traffic and leads their top challenge.

Objectives and Key Results 52

Objectives and Key Results Lead generation SQL Sales 52

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned sales professional or an emerging entrepreneur, understanding the best way to track sales leads is critical for your business success. With countless businesses vying for consumer attention, how can you ensure that your lead tracking strategies stand out? The answer lies in effective lead management and leveraging technology to optimize this process.

CRM 52

CRM Sales Contact Lead generation 52

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a seasoned business owner, an aspiring entrepreneur, or a dedicated marketing professional, the question may arise: What is lead nurturing? Understanding this concept can be pivotal to your success. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. This statistic alone highlights the immense potential of effective lead nurturing.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

Lead Fuze

SEPTEMBER 2, 2023

Whether you’re a digital marketing specialist, an eCommerce business owner, or simply someone looking to grow their online presence, the debate between Google Ads leads vs website traffic is likely on your radar. With Google’s massive reach and influence in the online world, understanding how its advertising platform can be leveraged for lead generation and increased web traffic is crucial.

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52