The 12 Benefits of Being One-Up In B2B Sales
Iannarino
AUGUST 12, 2023
In Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative , readers will find a simple definition of the concept we call One-Up. The term suggests that the salesperson has more knowledge and experience than their clients. This is especially true when it concerns making the right purchase decision and how best to improve results.
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