Fri.May 13, 2022

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Contactless Payments: What Is It & Is it Safe?

Hubspot

Imagine it’s the year 3000. You drive your hover car to the plutonium fuel station. You buy snacks and pay for everything with a wave of your hand. If you have a tap card, that last part is already possible. In fact, it’s been possible since the year 1995. But in the last few years, more and more people are turning to contactless payments. So, how do they work?

Contact 63
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Strategic Narcissism and Strategic Empathy

Iannarino

Most of our approaches to sales can be compared to what LTG McMaster (U.S. Army Retired) describes as strategic narcissism: "the tendency to define challenges to national security as we would like them to be and to pay too little attention to the agency that others have over the future.".

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.

Retail 128
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Customer Engagement Shift | Sales Strategies

Engage Selling

????? I recently came across some interesting research from Gartner on the customer engagement shift. They discovered that when a customer is buying a brand new solution, they prefer online … Read More. The post Customer Engagement Shift | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Customers 116
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Martech is mainly about relationships

Martech

My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.

Niche 117
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VC Sunday School MEGA Episode with Jason Calacanis and Jason Lemkin

SaaStr

We came back the other day to our 5th session with Jason Calacanis. It will be edited a bit and cleaned up on their platform shortly for VC Sunday School, but the full session is here: It was a really great deep dive on what’s happening in SaaS, venture and more today. The post VC Sunday School MEGA Episode with Jason Calacanis and Jason Lemkin appeared first on SaaStr.

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Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)

SaaStr

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Once you find what works best for your organization, you’ll be able to scale your profits efficiently and stay ahead of the competition with easy-to-implement bottom-line numbers.

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The Baby Formula Shortage: A Case Study in Business Acumen

The Advantexe Advisor

Babies and disadvantaged adults with special needs around the world are suffering because of the worst shortage in baby formula since the invention of formula. The reasons driving this crisis is a modern-day business case study that can be best understood through the lens of business acumen. This blog explores the baby formula crisis based on the skills of effective business acumen and offers the opportunity to develop some key learnings that can be applied back to other similar situations.

Price 72
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What You Need to Know Before Selling Your Business

Sales Pop!

Selling a business is not always easy, depending on the marketing approach and the type of business. Taking the correct steps towards selling a business is essential for the best results. This guide will help people learn the phases involved so they can take the right steps toward selling their business. Sellers Must Plan Carefully. One of the biggest mistakes people make when selling a business is rushing the process.

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Inclusion Matters: 5 steps to telling a more inclusive story?

Concentrix Catalyst

As content creators and storytellers, we play a powerful role in establishing and perpetuating social norms. The words and images we use in our marketing have both the power to […]. The post Inclusion Matters: 5 steps to telling a more inclusive story? appeared first on Concentrix Catalyst.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Press Release: Company Announcement

DoubleDigit Sales

The post Press Release: Company Announcement appeared first on DoubleDigit Sales.

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Do it once (and only once) with workflow automation

Martech

There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. When designing workflows for myself and my team, I like to take this a step further and set up processes in such a way that people need only do a simple task a single time. . “Why would you do something more than once?

Start-ups 128