Selling the Relationship
Iannarino
AUGUST 20, 2023
There are two ways you might sell. The first uses a transactional sales approach in which the sales rep takes an order. After this initial transaction, the salesperson will need to acquire another order from that same client. In some cases, this transactional approach makes sense, but sometimes a company forces their team to use transactional approaches , even though it isn’t right for the sales organization or their clients.
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