Sun.Apr 17, 2022

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The New Fundamentals in B2B Sales

Iannarino

Disclosure: Not everything in sales or buying has changed. There are plenty of fundamentals still effective and useful. The idea that everything has changed is largely the result of people believing and pursuing the idea that everything must be disrupted, mostly through technological solutions. In the future, we will recognize these changes were evolutionary at best and at worst, unoriginal and derivative.

B2B 299
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Why are we satisfied with such poor win rates?

Membrain

We struggle to hit our goals, make our numbers. Every year, we see decreases in % of sales people making their goals. At the same time, our solution to try to make our numbers is driving increases in volumes and velocity.

Sales 152
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Rachel’s App of The Week: Coggle

Heinz Marketing

By Rachel Degginger , Marketing Consultant at Heinz Marketing. Yesterday, I felt very inspired by a discussion we had focused on productivity strategies. One of the many topics that really piqued my interest was discussing how to organize ideas. When it came down to it, I realized I didn’t have a great plan of how to connect my ideas on paper, and it ends up with my notebook being an absolute mess.

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5 ways to level-up lazy listicles

Search Engine Land

Avoid being an armchair commentator. Upgrade your next list article by following these five simple steps.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Top SaaStr Content for the Week: DigitalOcean CMO, Notion CPO, G2 CMO, Samsara CPO, and More!

SaaStr

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 1. The Private Equity Math of 1+1=3 in SaaS Acquisitions. 2. Gong: The #1 Reason Top Sales Reps Leave Is For a Promotion. 3. About 70% of SaaS Unicorns Are New Versions of Existing Categories of Software. 4. 5 Interesting Learnings from Snowflake at $1.5 Billion in ARR. 5.

Promote 69
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Sell in a Tough Economy.

SalesBlog!

Nothing was working! The first month as their sales manager I found myself watching our sales numbers take a dive right before my eyes in the current tough economy. My initial knee-jerk reaction was to give bigger discounts. That didn’t work. I changed direction with focusing on the “perfect solution” sale followed by strong closing tactics. It was important to capitalize on the few opportunities we were getting.

Sell 52