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Conversational marketing: A guide to a key B2B GTM strategy

Martech

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results.

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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Considering aspects of sales and GTM strategies. Determine early markers on GTM strategy. What should the GTM approach be? Enablement.

GTM 78
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8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Then, building on the mapped buyer’s journey, focus specifically on the key stages each customer goes through. Refine Sales Process A smooth and efficient sales process is key to maximizing revenue growth.

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Four Steps To Build Repeatable B2B Enterprise Selling Motions with Playbuilt Founder and CEO Bo Borland

SaaStr

Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says. Demand generation — All about educating your target market on a problem and building trust and interest in your brand and solution.

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Crafting a Winning Sales Strategy: Your Path to Success

APACSMA

In today’s fast-paced business landscape, a potent sales strategy is the key to staying competitive and reaching your revenue objectives. In this blog post, we will guide you through the steps to build a robust sales strategy that drives results and propels you toward success.

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Waze’s Head of Sales on The 4 V’s: Volume, Variety, Value, and Velocity

SaaStr

The key to closing bigger deals is to pitch bigger amounts. An excellent way to achieve this is by sharing data and insights with your clients—numbers that consolidate your efforts and show them they’re getting real results. This expertise requires team training and seller education. .

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The 7 Best Sales Blogs (+3 Newsletters) You’ll Actually Read Every Week

Sales Hacker

How to combat objections. They also use data to create state of sales reports about key trends, giving readers a competitive advantage in the challenging world of sales. This is because HubSpot covers all parts of a GTM revenue org in their blog. how companies can capture revenue through inbound and outbound sales development.