article thumbnail

This day in search marketing history: February 25

Search Engine Land

Yahoo Gains Share And Query Volume In Latest comScore Search Report 2015: Firefox deal powered the second straight month of growth for Yahoo search. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

Negotiate 127
article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., Others include: The automobile. The airplane.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How market types shape marketing and SEO success

Search Engine Land

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. SUBSCRIBE See terms.

article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I That cost creates inertia that keeps users on an existing network and slows the growth of new ones. Takeaway : The positive impact of market share compounds—especially for software adoption. Network effects.

article thumbnail

This day in search marketing history: January 8

Search Engine Land

2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis. 2008: Matsushita Electric Industrial, the company behind Panasonic, said the TVs would enable users to browse and watch YouTube videos from their TVs.

article thumbnail

Differentiation Strategy (and the Sea of Sameness)

ConversionXL

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Odds are, you’ll eventually need to move upmarket as you need margins to fuel your growth and hire better people. To do safe and boring marketing, post safe and boring stuff. Market share is more important than being different.

article thumbnail

How to Build a Product Launch Strategy

ConversionXL

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96