Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success. What is the potential value of sales to these customers?

A/B testing 110

A/B testing Tradeshows Finance Cross-sell 110

ConversionXL

MARCH 17, 2021

Canceled events and tradeshows increased the focus on outbound activities. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline. Of course, the 80/20 principle is not limited to strategic choices. As a result, they were able to grow MRR by 50% in 6 months.

B2B 150

B2B Non-Profits Tradeshows Campaign 150

Hubspot

AUGUST 6, 2010

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? Having clear tracking for offline marketing like tradeshows is an important way to compare the results of your entire marketing strategy. 5 Ways To Leverage Web Analytics to Become a Better Marketer.

Tradeshows 70

Tradeshows A/B testing Campaign Strategize 70

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Without CTAs, people visiting your blog will have a hard time converting into leads.

Tradeshows 50

Tradeshows Launch Promote Technology 50

Sales Hacker

OCTOBER 21, 2019

Co-Founder & CRO of TradeShow Makeover. It’s a great lead generator. Strategic Selling and it’s companion book, Conceptual Selling. I prefer to take conference calls on a hike, strategize with co-workers on a trail, and listen to podcasts when I’m hiking alone. Alice Heiman. Speak at conferences.

Sales 90

Sales Up-sell Start-ups Cross-sell 90

SBI

NOVEMBER 7, 2019

Zuant has a suite of powerful tools for field sales and mobile data capture for activities like tradeshow lead retrieval and finding, sending and. Lead Engagement. Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. Lead Engagement. Field Sales.

Customers 20

Customers Tradeshows Technology Technology 20

Hubspot

MAY 8, 2015

The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest "wins" you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine. Tweet This Stat ).

Click Through Rate 72

Click Through Rate Tradeshows Technique Healthcare 72