Spiro Technologies

APRIL 24, 2024

Mike Nager: Yes, I went to school for an engineering degree. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing. Adam Honig: Is this type of program primarily offered to engineering schools?

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

Heinz Marketing

JULY 30, 2018

For those of you joining us live, we have an increasing number of people that are doing that, thank you for joining us on the Funnel Media Radio Network. You studied mechanical engineering in college. Just kind of curious as to hear how did you make the move from mechanical engineering into B2B marketing?

Pipeline 43

Pipeline Mechanical Engineering Cross-sell B2C 43

The Lost Book of Sales

DECEMBER 30, 2021

Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. Friction provided opportunities and could be used by a general just as much as it could be used by an engineer.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98