Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. Build, I don’t want to pick on anyone, but let’s say the incumbent RevTech platform. Typical SaaS model.

GTM 66

GTM X-functional Start-ups Relationship building 66

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

B2B 109

B2B X-functional Pitch Click Through Rate 109

Heinz Marketing

MAY 16, 2022

You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. . I’m a big believer in cross-functional alignment.

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

SaaStr

DECEMBER 17, 2019

If engineers are doing days or weeks or even sometimes months of work to install something, it’s incredibly unlikely that they’re going to quickly rip it out and change it. So we’re trying to identify the lowest level engineer, build a fantastic experience for them. We just built a product.”

Finance 81

Finance X-functional Non-Profits Launch 81

Sales Hacker

APRIL 1, 2025

And we were like, no, um, let’s get the engineering product teams involved, get that voice of all the gaps, the things that. They were building one off with the customers through the partners and get it built into the product. Um, the art is the relationship building the. Functional purity and segment alignment.

GTM 62

GTM Up-sell Start-ups Gaming 62

SaaStr

JULY 8, 2020

Obviously, our first priority was working with our portfolio companies, but if you’ve got your investing engine on and you’re rearing to go, it didn’t feel like in February or March or April or May was really the time to deploy. There’s many types of pressure. Jason Lemkin: Oh, I thought it was based in Denver.

Pitch 76

Pitch Start-ups Up-sell Referrals 76

Sales Hacker

MARCH 2, 2020

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. Matthew Dixon and Brent Adamson. The Little Red Book of Selling.

Sales 143

Sales Technique Objectives and Key Results Non-Profits 143