Search Engine Land

FEBRUARY 5, 2024

I will note, as others pointed out on X, that if your site isn’t accessible, it is less likely people will link to it or click on it in the future, so that can potentially affect your SEO rankings. The main issue here is our mental model of how search engines work. I’m just saying search engines aren’t stuck to relying on the markup.

X-functional 126

X-functional Engineering Technique Start-ups 126

Search Engine Land

OCTOBER 20, 2023

stores with free wifi in X area, hotels that allow dogs in Y area, etc.), X vs. Y Even if you’re not an affiliate or product review site, “X vs. Y” content comparing products or software where you have a database of information is a good candidate for generating a page type programmatically. SUBSCRIBE See terms.

X-functional 115

X-functional Gaming Entertainment B2B 115

Search Engine Land

MARCH 29, 2024

The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. Leads from supporting teams like engineering, user experience, QA and SMEs like SEO. The second person to find is the release train engineer (basically the lead engineer).

X-functional 93

X-functional Objectives and Key Results Meeting Engineering 93

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 121

Retail X-functional Launch Non-Profits 121

Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 94

X-functional Angle Government Education 94

Search Engine Land

FEBRUARY 24, 2023

Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. Let’s see how that impacts things here: These seem pretty good again!

X-functional 104

X-functional Niche Engineering Start-ups 104

Search Engine Land

MARCH 15, 2023

A confused engineer does not take action. Be the teammate that makes the engineering and project coordinators look good and get things done. Est. revenue impact / risk Use the formula Traffic x CRO x AOV to estimate sales; the return on investment. For technical bugs: "As GoogleBot, I would like to see X."

Product 84

Product X-functional Objectives and Key Results Engineering 84

Search Engine Land

AUGUST 16, 2023

In a nutshell, an XML sitemap is a protocol in XML format that tells search engines about the URLs on a website available to crawl. XML sitemaps allow search engines to crawl your website more efficiently if certain URLs are isolated. XML sitemaps were meant to share information about each URL, like: When it was last updated.

X-functional 88

X-functional Engineering Launch Follow-up 88

SaaStr

FEBRUARY 12, 2021

.” “Or we’ll try to hack the functionality using a product we already have.” ” You’ll hear somewhere between a little and a lot of this until (x) you have a very well established brand and (y) an extremely feature rich product. No doubt in the early days it’s sort of true. Not like you can.

X-functional 116

X-functional Engineering Follow-up Prospecting 116

Search Engine Land

APRIL 12, 2023

splitlines() # Create a Tf-idf representation of the keywords vectorizer = TfidfVectorizer() X = vectorizer.fit_transform(keywords) # Perform Affinity Propagation clustering af = AffinityPropagation().fit(X) The post 5 Python scripts for automating SEO tasks appeared first on Search Engine Land. So why not give it a try?

X-functional 91

X-functional Click Through Rate Process Engineering 91

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 90

X-functional Objectives and Key Results Technology Technology 90

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

X-functional 68

X-functional Referrals Sales Follow-up 68

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 125

UX X-functional Angle B2C 125

SaaStr

NOVEMBER 21, 2023

Back in the day, AI was “Press 1 for x. Press 2 for x. Then, you, as the human, can enhance and further personalize and enable the sales engineer to become much more productive. When someone is asking for support, it can be frustrating to explain your situation over and over to multiple people. Press 0 to speak to an operator.”

X-functional 93

X-functional UX User Experience Gaming 93

Search Engine Land

OCTOBER 10, 2023

that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence. Digital video platforms (e.g.,

Objectives and Key Results 106

Objectives and Key Results X-functional Intrinsic Construction 106

Martech

JUNE 21, 2023

I was working in engineering for a high tech company and realized that growth within that company, in an engineering role, was not going to be available to me. I didn’t have an engineering degree. Where we’ve come to is, we always ask ourselves “Is this enabled by AI and is AI critical to its function?”

X-functional 98

X-functional Technology Technology Construction 98

Search Engine Land

JUNE 6, 2023

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. pip install --force-reinstall -Iv protobuf==3.20.00 Generate an article using GPT-4.

X-functional 91

X-functional Objectives and Key Results Follow-up Start-ups 91

SaaStr

FEBRUARY 27, 2024

x in this case, you would already be at break even. No one is quarterbacking the entire GTM engine. What a Good and Great GTM Engine Looks Like The way operators think about good GTM organization doesn’t reflect what Sapphire sees in board decks and organization design today. What does this mean?

Go To Market 90

Go To Market GTM Non-Profits Quota 90

SalesPop

MARCH 12, 2021

The most stellar example is in the category of search engines. At the turn of the century, AltaVista was the far-and-away search-engine leader. AltaVista didn’t continue to innovate, though, and almost overnight Google overtook them and has been the search engine giant ever since. Today nobody is using BlackBerry.

Account management 98

Account management X-functional Pipeline CRM 98

SaaStr

FEBRUARY 25, 2021

They know how to think creatively and cross-functionally. The only exceptions I can imagine here is if you are just a disaster at anything customer-centric, and you can move this person over to say VP Biz Dev after they hire the first 1-X reps and a VP Sales for you. Get the lead generation engine really working with the VP Marketing.

X-functional 145

X-functional Cross-sell Sales Up-sell 145

Gong.io

JUNE 23, 2022

They also have product teams, engineering teams, customer success and service teams, HR and finance teams, etc. . Now, what if the Product and Engineering teams were able to create a product that’s worth 10% more? After two years, it would be 125% bigger (150% x 150% = 225%). Two teams doing 10% equals more than a 20% gain.

X-functional 62

X-functional Finance Price Engineering 62

Hubspot

DECEMBER 20, 2019

Now think about whether you've provided the functionality so your own webpages are ready for a global audience. The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. The tag is: rel="alternate" hreflang="x".

X-functional 98

X-functional Territory Engineering User Experience 98

Search Engine Land

JUNE 2, 2023

Recurring reports If you put out an industry survey or “State of X” style report, those are often assets that can take a hit with time. a what is X page displaces a state of X report page). a what is X page displaces a state of X report page). Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

B2B 95

B2B Click Through Rate X-functional Real Estate 95

Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department.

CTR 128

CTR X-functional Profit margin Contract 128

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Have plans A through C at least as a starting point lined up and invest time accordingly.

Technique 98

Technique X-functional Launch Pitch 98

Partners in Excellence

MAY 27, 2015

At the drop of a hat, we will wax on endlessly about features, functions, feeds, speeds, and, of course, price. We have 76 features, 43 functions, lots of feeds, plenty of speed, and we are cheaper than them! The one’s that have a 100 rows of features, 50 rows of functions. We win the “X’s” battle.).

Product 90

Product X-functional Price Engineering 90

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 95

B2B X-functional Finance Drivers/motivators 95

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value.

UX 121

UX X-functional A/B testing Follow-up 121

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. We’ve all been there.

Prospecting 96

Prospecting X-functional Contract Cross-sell 96

Search Engine Land

NOVEMBER 2, 2023

The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. In the world of SEO, rather than just saying "I want more traffic," it should be more aligned, like, "I want a 20% increase in organic traffic from search engines over the next six months."

Objectives and Key Results 103

Objectives and Key Results Drivers/motivators X-functional Clients 103

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

Hubspot

SEPTEMBER 2, 2020

Alternatively, consider a social media advertisement that claims a product will do X, Y, and Z — but then, when you order it, you find it can only do X. This includes ensuring you don't stretch the truth or lie about your product or service (including pricing, functionality, release date, current customers, etc.)

X-functional 101

X-functional Non-Profits Promote Trust 101

Search Engine Land

FEBRUARY 9, 2023

It's a statement from the SEO specialist, "We're going to do X because it's going to achieve Y." The post 7 emerging skills every SEO must master in 2023 appeared first on Search Engine Land. I'll add that everyone in SEO needs to develop their executive presence to reach the decision-makers above them.

X-functional 99

X-functional Clients Account management Niche 99

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

DECEMBER 23, 2022

For more advanced functionality, HubSpot offers premium features in the Starter, Professional, and Enterprise versions of Sales Hub. Prospect monitoring functionality. This allows you to use the “Persona Lookalike” functionality that suggests prospects based on your ideal client persona. TechTarget’s Priority Engine.

Prospecting 78

Prospecting X-functional CRM Contact 78

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. What is a recommendation engine, exactly? How Recommendation Engines Benefit Sites.

UX 115

UX Technique Conversion Product 115

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. The limits of competitive analysis. At the same time, competitor analysis should be done with proper context. is probably random.

UX 126

UX X-functional A/B testing User Experience 126