Martech

OCTOBER 20, 2022

Marketing technologists are no longer considered “the outsider” among the broader marketing organization, but instead play a key role within the marketing organization. They have titles like “web developer” and “marketing engineer” and are usually part of the teams working with code.

X-functional 98

X-functional Objectives and Key Results Technology Technology 98

Search Engine Land

NOVEMBER 2, 2023

The SEOs who can persistently execute against their plans, whether through their own work or the systems they build, are usually the ones with the most remarkable results. They often remarked that many campaigns falter not due to lack of effort but because of a failure to define objectives. Clarity is key: The wish should be specific.

Objectives and Key Results 108

Objectives and Key Results Drivers/motivators X-functional Clients 108

ConversionXL

JULY 29, 2020

This post covers the key differences to help you thrive on both platforms. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. But their use shouldn’t come at the expense of aligning your site to what search engines want to reward.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

Sales Hacker

SEPTEMBER 29, 2020

Keys to success when scaling a company [10:56]. Regie uses your targeting to inform your campaign, decreases the time your team spends creating campaigns, and because the campaigns are structured on email best practices, your email, and your campaign warm-up period will strengthen results. So what do you think the keys to success are?

Contract 108

Contract X-functional Objectives and Key Results Legal 108

SaaStr

AUGUST 12, 2020

When you start growing above 50 employees, and certainly get to 100, things change, you now have teams, which means you have functional leaders. Rather than the CEO running around telling the engineers exactly what to build, you now have product managers. So, the first insight is that there’s two key systems in a startup.

Finance 110

Finance X-functional Launch Objectives and Key Results 110

PandaDoc

MARCH 7, 2023

The result is an improved customer experience overall. This can be intimidating at times, but often you’ll already be aware of genuine interest and know exactly how your product eliminates a pain point (solid preparation is key). Being prepared and maintaining persistence are the keys to success.

Process 52

Process Objectives and Key Results Pitch Legal 52

PandaDoc

OCTOBER 13, 2022

Using the numerical data and objective descriptions of the available features, we help small and midsize businesses to enjoy a non-biased analysis of the market of CRMs, and the integrations possible between platforms. Lead generation X ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Operationalized research, experimentation, and learning cycles that generate commercial results. Get experiment results to share with the company. Record common objections or questions. Have you bitten off more than you can chew?

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 29, 2017

As David Arnoux of Growth Tribe explains, the successful growth hacks you’ve read about from tech superstars are merely the result of a finely-tuned process… David Arnoux , Growth Tribe : “What people call a growth hack is usually running through as many experiments as possible until we find something beautiful that works perfectly.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. There can occasionally be a lag in test results which requires a response from the customer service team and can delay the testing process.”. We sourced reviews for Apptimize from G2Crowd.

A/B testing 129

A/B testing E-commerce X-functional UX 129

Hubspot

AUGUST 8, 2019

To start, we’ll begin with the benefits of paid advertising and then get into some key definitions that you’ll need to know. Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). Search Engine Marketing (SEM).

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

ConversionXL

SEPTEMBER 9, 2016

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The result? Where A/B Tests Are Going Wrong. Stop Throwing Ideas at the Wall.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

APRIL 25, 2016

Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. Key performance indicators (KPIs).

X-functional 88

X-functional GTM UX Objectives and Key Results 88

Sales Hacker

APRIL 23, 2018

Before that, here’s a story to help you understand why prioritization is key. They continued on and as you might expect, the entire team got to the objective. As a result, it’s easy to understand why coaching is often confused with closing. There are a lot of possible ways to achieve a goal. one girl exclaimed.

Drivers/motivators 78

Drivers/motivators Pipeline Objectives and Key Results X-functional 78

Sales Hacker

MARCH 2, 2020

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

ConversionXL

FEBRUARY 3, 2022

In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? This clarity continues with a distraction-free sign-up page: Swimm nails the two key parts of an onboarding process for growth: 1.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 12, 2017

You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. Validated user research is about getting measurable results. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

DECEMBER 2, 2015

How to Analyze A/B Test Results? In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. Therefore, we view results with a different lens and make decisions slightly differently than tests in a pure lab setting.

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. But what if you add rollover / alt text like Unbounce or legends / keys? From these results, we inferred the location of the icon is more important than the visual imagery.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

APRIL 3, 2018

Aligning customers & business objectives. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Map all key profiles & data. Frequent users : key to your growth. Value = (Knowledge + Process) x Skill x Attitude. Share test results via newsletters and open forums.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Martech

NOVEMBER 15, 2023

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

Sales Hacker

JUNE 12, 2018

”Tito, how do I go about building a sales team (especially the sales development function) from scratch?” Manager: “Ok team, so we need better results. If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard.

Objectives and Key Results 75

Objectives and Key Results Sales CRM Pitch 75

ConversionXL

FEBRUARY 26, 2014

AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also. Not only will creating a Monday-Sunday map of activities empower you to make smart decisions on when to run your Campaigns, but it will make you more valuable to your team as a source of key coordinating data.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

SaaStr

AUGUST 7, 2020

The key for us was we were building not one industry Cloud, but four, and then at Vlocity, we later added two more and expanded to six, so the secret of building one vertical SaaS product is going deep. One of our core values at Coupa is focused on results. Driving the change.

Price 60

Price Retail X-functional Healthcare 60

ConversionXL

APRIL 28, 2016

.” Another study found that 94% of customer insights and marketing professionals across multiple industries said personalization is “important,” “very important,” or “extremely important” for meeting their current marketing objectives. How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

Hubspot

JUNE 13, 2018

SPIN Objection-Handling Techniques. Great reps focus on preventing, not handling, objections. Reps must determine their call objectives in advance. Explicit needs are specific features or functions. Preventing Objections. Objections are usually created by the salesperson, not the buyer. Stages of SPIN Sales.

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

SaaStr

MARCH 5, 2019

And as a result, we see a very high volume of customer activity on a daily basis. And so the key strategies and objectives that we lay out for the company that we need to make sure that we nail. So what we think a lot about are kind of the directions that we’re heading and then sort of key strategies and keys objectives.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Trust Product 59

ConversionXL

DECEMBER 13, 2022

You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. ” In fact, most research experiments could be considered a “split test,” complete with a hypothesis , a control, a variation, and a statistically calculated result.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

SaaStr

MARCH 5, 2019

And as a result, we see a very high volume of customer activity on a daily basis. And so the key strategies and objectives that we lay out for the company that we need to make sure that we nail. So what we think a lot about are kind of the directions that we’re heading and then sort of key strategies and keys objectives.

Objectives and Key Results 54

Objectives and Key Results Cross-sell Trust Product 54

Sales Hacker

FEBRUARY 19, 2019

For more than two decades, she has been instrumental in promoting sales development and inside sales as a community and engine for revenue growth. In this webinar, executive Sales coach Josh Braun discussed how to best respond to the most common objections while cold-calling. Jaimie Buss – VP of Sales, North America at Zendesk.

Cold Call 11

Cold Call Inside sales Sales B2B 11

Hubspot

SEPTEMBER 13, 2014

Incorporating keywords will boost your SEO and help you become found on LinkedIn and your LinkedIn profile found by search engines. Your summary should include keywords that are relevant with your goals and objectives in your area of business. Simply hit the “X” next to the skill you would like to delete.

X-functional 78

X-functional Objectives and Key Results Follow-up Networking 78

Hubspot

SEPTEMBER 17, 2018

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video. List out your key points and order them logically.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Search Engine Land

DECEMBER 5, 2023

Some parts may not be new to you, and this isn’t the full picture of Google Search – much has been redacted during the trial, so we are likely missing some context and other key details. Traditional information retrieval systems (search engines) work similarly when they look up web documents. This is called an index. Topicality.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

Hubspot

SEPTEMBER 3, 2020

Next, select a marketing objective — your options for Instagram Stories include "Brand Awareness", "Reach", "Video views", "Conversions", "App installs", "Lead Generation", or "Traffic". Finally, the recommended resolution is 1080 x 1920, with a minimum dimension of 600 x 1067. As a lesser-known brand, Tractor Beverage Co.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101