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The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Content selection : Focusing on aspects like inspiration, education, entertainment, persuasion, etc. GDP trajectory. Market share – splitting by digital and non-digital.

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8 Things That Grab and Hold Website Visitor’s Attention

ConversionXL

In order to keep your website visitor’s attention sustained, you need to present novelty every second. Present information in a logical, sequential pattern. People have an infinite attention span if you are entertaining them.”. If the content or the way you present it suck, no attention span trick will help you.

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How to Write Well: 10 Timeless Rules From Legendary Ad Exec David Ogilvy

Hubspot

Dense, long-winded writing that meets the intrinsic needs of the author, rather than the extrinsic needs of the reader, won’t get read. You wouldn’t give a presentation without a dry run, so why send an email or publish an article without an edit? Entertain, driving home the brand? Reading is hard, you know.

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SaaStr Podcasts for the Week with Moveworks and Bessemer Venture Partners — April 10, 2020

SaaStr

Prior to Moveworks, Bhavin was the Founder and CEO @ Refresh which was later acquired by LinkedIn and then before that founded Gazillion Entertainment, a company he scaled to over 200 employees. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. Harry Stebbings.

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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Jason : I’m very entertained, so keep going. When they’re using something, are they using it because they intrinsically saw some benefit or because we banged on their head until they started doing the thing, like writing a blog article? It’s a good time, present market conditions notwithstanding.

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The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Hubspot

When she reviewed what she''d scribbled down the night before, she thought it was "just OK" -- and, after presenting it at the morning meeting, no one was particularly enthusiastic. De Beers knew their product wasn''t intrinsically valuable (like gold and silver is). According to The Atlantic , N.W. At the very beginning of N.W.

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16 of the Best Motivational Speeches of All Time

Hubspot

Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix -- and not even good Netflix, but some crappy movie that you're only watching because you've given up on being productive and are complicit in filling your brain with dim-witted, mind-numbing entertainment. A nice little brain vacation.