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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. ” Get the daily newsletter digital marketers rely on. Processing.Please wait.

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The enterprise guide to elevating findability and ROI

Search Engine Land

Company internal factors While analyzing the economic landscape is crucial, don’t overlook internal factors like organization, innovation, logistics and other intrinsic dimensions in shaping a successful findability strategy. Content selection : Focusing on aspects like inspiration, education, entertainment, persuasion, etc.

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8 Things That Grab and Hold Website Visitor’s Attention

ConversionXL

People have an infinite attention span if you are entertaining them.”. People are generally capable of a longer attention span when they are doing something that they find enjoyable or intrinsically motivating – says Wikipedia. Your presentation style needs to be entertaining and fun enough to sustain the attention.