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The enterprise guide to elevating findability and ROI

Search Engine Land

Within this segment, our focus centers on these key areas: Demographic trends. Within this segment, our focus is directed toward these key aspects: Competitors. Objectives can be categorized into: Revenues Savings Orders Leads Etc. It helps make informed decisions about resource allocation and ROI-focused marketing tactics.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. The ad is as authentic as the organic content, making users more receptive to it.

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This day in search marketing history: January 26

Search Engine Land

Google “spinner” Easter Egg returns interactive spinning wheel at top of results 2017: You would get an interactive spinning wheel that let you choose anywhere from two to 20 numbers when you searched Google for [spinner]. Collecta Widget Brings Real-Time Search Results To Any Site 2010: It included several customization options.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Social media goals should always align with your overall business objectives. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Combining these goals and objectives will give you meaningful metrics to track. The result was over one million views, 21K likes, and 1K comments.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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5 Critical Factors for Optimizing Luxury Ecommerce Sites

ConversionXL

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. An understanding of the product is key.

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Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Hubspot

One reason why it's such a big deal is that it will result in higher wireless speeds, capacities, and lower latency -- which generally means that there will be far fewer delays or "technical hesitancies" in some of the things it powers, like wireless VR or autonomous vehicles. That, too, was a key piece in the industry forecast, with $15.9