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Executive Sales Leader Briefing: The Lies Sales Leaders Tell Themselves

The Sales Hunter

Sales leaders are quick to rationalize away things they know they need to do. They do so by convincing themselves a situation is improving when it isn’t or they think that with luck something will turn around. Early in my sales management role, I was […]. You know what I’m talking about.

Sales 62
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Agencies looking to grow have traditionally relied on fostering strategic relationships to land deals and increase sales. The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Cold email and referrals have often been quite effective.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Sales 130
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The Art of Action by Stephen Bungay

The Lost Book of Sales

Brief thoughts from reading the book. Execution versus mere activity. Part 6: Execution. Strategy briefing and backbriefing. Recap of briefing and backbriefing. My brief thoughts from reading the book You're guaranteed to have a lot of "a-ha!" Introduction. Friction and the three gaps.

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5 Brands That Won Australian Advertising Awards [+What Marketers Can Learn From Them]

Hubspot

The mini-documentary, which launched ahead of Father's Day in 2019, tells the story of a real father and adult son who go camping after a life-threatening cancer diagnosis. This can be even more problematic for brands in physically isolated areas. Take Australia for example. Look to award-winning brands for inspiration.

Territory 100
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The Answers to Scaling, Hiring, and Everything Else: A SaaStr Europa AMA with SaaStr CEO Jason Lemkin (Pod 585 + Video)

SaaStr

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. It was funny for Henry to say he segmented his sales team at 80 million in ARR. Transcript.

Quota 79
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Cialdini’s 7th Persuasion Principle: Using Unity in Online Marketing

ConversionXL

If you’ve worked in marketing, sales, conversion optimization – any role that has to do with strategic communications/persuasion – you’re likely familiar with the work of Dr. Robert Cialdini. Just to set the context, here’s a brief overview of the previous 6 principles. Reciprocity.