Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 106

B2B GTM Cross-sell High impact 106

SaaStr

MARCH 31, 2022

Director of GTM Ops, Sapphire Ventures. So the ability to do flexible payment plans, financing, retire that pre-committed spend has been a really significant a way for us to accelerate and amplify our transactions. It requires support from marketing, support from sales, support from the technology team, from your ops team.

Cross-sell 79

Cross-sell Finance Strategize Technology 79

Sales Hacker

OCTOBER 7, 2021

What would you tell a woman just starting a career in sales? Amy Slater is Global Vice President and GTM leader for Cybersecurity company Palo Alto Networks. She has spent her career in sales and sales leadership positions across the technology landscape. What would you tell a woman just starting a career in sales?

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. .

B2B 99

B2B E-commerce Cold Call Represent 99