Remove Follow-up Remove Gambling Remove Launch Remove Niche
article thumbnail

Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. To measure it, follow this formula: For instance, 80 positive reactions out of 150 signify a 53% engagement rate. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Create consistent follow-ups.

article thumbnail

Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. OK, if you have a brand new site to launch with a small budget and all the keywords that are relevant to you have extremely high competition, that's bad. It’s a balance between the following: Search volume. How is it calculated?

Gambling 137
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Should You Start a Business in Uncertain Times? What Research & Real Business Owners Say

Hubspot

Yet more products were launched in 2020 than the two years prior: 7% more than in 2019 and 18% more than in 2018. Between April 2019 and April 2020 , angel and seed funding went up 27%, Series A funding went up 15%, and Series B funding went up 8%. The COVID-19 pandemic hardly touched VC funding either. TL;DR: Yes.

article thumbnail

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]

Hubspot

Balter explained that the podcast audience demographic, which is generally made up of "affluent educated millennials" is a "good audience for brands pretty much regardless of what show you’re on.". Because the pool of podcasts is so large, there are plenty of opportunities to connect with niche audiences that relate to your specific industry.

article thumbnail

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Launching the invasion. As the kids like to say: What’s up with that? They sometimes even seek them out even before a formal marketing program has been launched.

article thumbnail

The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). It was a simple idea, but at the time of its launch in 2006, a groundbreaking one.