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Why we care about compliance in marketing

Martech

Marketers have entered an arms race of who can suck up and best use the most personal data. But just as CX-focused consumers have noticed these trends, so too have the privacy-focused ones and their government representatives. Virginia’s Consumer Data Protection Act (CDPA) has already gone into effect this year, as of January 1.)

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Pipeliner Security: Why AWS?

Sales Pop!

There was Microsoft and, representing one of the large European data centers, I flew to their Dublin site and toured their enormous data center. I ended up in a public argument with Microsoft at a press conference on the subject, as they insisted that open source would never come to pass.

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. Make it easy to follow. That being said, when presenting research, it should be given in a way that's easy to follow.

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How to Research like HubSpot’s Research Team

Hubspot

I don't know why, but finding data to back up my hypotheses always gives me a thrill. It enables you to use hard data to back up theories and predictions about customer behavior. Make it easy to follow. That being said, when presenting research, it should be given in a way that's easy to follow.

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How Much Will Your Reps Make? Everything You Need to Know About On-Target Earnings (OTE)

Salesforce

Sign up now Thanks, you’re subscribed! Add it up: When you’ve decided on a base salary and commission, add these two figures together to get the OTE. How to calculate OTE While there’s some research involved in determining OTE numbers, the actual calculations are straightforward.

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What Is Lead Qualification and How Does It Work?

Salesforce

Sales qualified leads (SQLs) Depending on how your company uses this term, either an SQL has been qualified, typically by marketing, and passed along to sales for follow-up or a sales rep has qualified the lead themselves and found them to be a good match for the company.