Remove Gambling Remove Launch Remove UX
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The high cost of undervaluing experienced marketing leadership

Martech

When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Without this, messaging lacks resonance, product launches miss the mark and teams chase unqualified leads. You don’t ask your UX designer to lead product strategy. But do startup CEOs know any better?

GTM 99
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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

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10 Things that 3 Customer-Centric Brands Get Right

ConversionXL

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. and pushing down Pownum’s own score to 7.29.

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How to Hire a CRO Agency: A Process to Get It Right

ConversionXL

Finding seasoned CRO experts can take many months, and launching a CRO program can take even longer. Can be a bottleneck for launching multiple tests. An in-house team often can’t launch multiple tests because their plates are full. Did they have a process when researching and launching experiments? No process details.

Process 94