ConversionXL

SEPTEMBER 15, 2020

Their Self-Exclude from Gambling feature aims to prevent people from racking up debts from gambling addictions. Customers can block gambling transactions from their account. These measures add positive friction to safeguard people with gambling addictions. The giffgaff payback scheme. It’s my giffgaff, our giffgaff. .

Customers 85

Customers Gambling Drivers/motivators Contract 85

ConversionXL

JULY 11, 2016

Redesigns aren’t always a bad idea, but redesigns without user research = gambling. Pillars : Content/SEO, Paid, Growth engineering, Referrals. Elite Camp was an all-around amazing event – quality networking, cutting-edge learning, and a great resort. Be ambitious and don’t let other people hold you back.

E-commerce 79

E-commerce A/B testing Drivers/motivators GTM 79

SaaStr

JULY 8, 2020

We get a ton of referrals from angels, from co-investors who we want to work with, from founders, from folks that we know. Aileen Lee: Referrals. Jason Lemkin: Warm referrals, right? How are you going to sell Procter & Gamble or Google if you can’t figure out a prospect’s email?” Aileen Lee: Yep.

Pitch 79

Pitch Start-ups Up-sell Technology 79

ConversionXL

APRIL 3, 2018

Network effects: Uber effect. So they optimized referral process. You are gambling if you use other’s best practices. You have 2 types of users: occasional users and frequent users. Frequent users : key to your growth. Increased engagement. Each additional user leads to exponential growth. Friends referring friends.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

SaaStr

MAY 14, 2023

You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. There are little rev shares and referral partnership deals that we do to make it happen. I did some research on you, Tiago, so I’ve got some stuff. Next up, we’ve got Nicolas Dessaigne. Nick : Got it.

Price 107

Price Start-ups Up-sell X-functional 107