Remove Gambling Remove Niche Remove Territory
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Email outreach for marketers: Measuring and optimizing performance

Martech

It felt like a high-stakes gamble, and we went all-in. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Narrow down location targeting: Go beyond general regions. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Knowing these policies is the first step to successful advertising in challenging niches. Gambling and games of chance. Thoroughly review Google’s image policies for your specific niche, avoiding anything graphic or overly sensational. For sensitive categories, these policies are often more stringent and specific.

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The Great AI Talent Grab: The Latest 20VC with Jason, Harry and Rory

SaaStr

Harvey’s $5B Validation: The Art of Claiming Territory Before Product-Market Fit Harvey’s journey to a $5 billion valuation offers a masterclass in strategic positioning. The math behind Harvey’s valuation only works if legal AI can “eat the work” rather than just assist with it.

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How to categorize customer data for actionable insights

Martech

Segmentation can help a business find profitable niches rather than focusing on one homogenized view of the customer. Example: Proctor & Gamble realized that skin care needs vary by sex and age. They develop and target specific products for these market segments.

Customers 121
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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

It is a time not for dashing and expensive gestures but rather for careful plans and cautiously rationed resources — a time not to gamble all on some brilliant coup but rather to focus everyone on pursuing a high-probability course of action and making as few mistakes as possible.