Remove Gambling Remove Strategic planning Remove Strategize
article thumbnail

The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 102
article thumbnail

Sales Route Planners: What They Are + How to Choose One

Veloxy

With a dedicated sales route planner , you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options. Embrace the power of a sales route planner that combines strategic planning, expanded sales opportunities, and valuable insights.

Territory 130
article thumbnail

Google Search at 25: SEO experts share memorable moments

Search Engine Land

It wasn’t just about cutting the losses but about rebuilding and re-strategizing. Diving deep into content marketing, investing in quality writing, and focusing on truly competitive content became the new game plan. “We We also invested in ‘proper’ link building… which we believed helped also,” Jones added.