Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

Retail 129

Retail X-functional Launch Non-Profits 129

ConversionXL

JULY 28, 2020

In other words: Behavior = motivation x ability x prompt. If we didn’t use System 1, our lives would look like a philosopher’s football game, where every pass is over-rationalized: [This post contains video, click to play]. It manipulates and tricks the user rather than benefiting them. Image source ).

X-functional 163

X-functional Drivers/motivators Retail Price 163

ConversionXL

DECEMBER 13, 2022

A/B split testing is a new term for an old technique — controlled experimentation. You’ll see the best ways to run tests, prioritize hypotheses, analyze results, and the best tools to experiment through A/B testing. You may think your site works perfectly in terms of user experience and functionality.

A/B testing 127

A/B testing Objectives and Key Results X-functional Represent 127

ConversionXL

APRIL 28, 2016

Don’t trip and stumble in your drive to master shiny, new techniques – instead, learn what you need to get accomplished first, and what the pitfalls are if you don’t. As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.” How do you decide to assign X experience to Y segment?

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 12, 2017

Featuring a classic game of CRO Feud.) Pay them upfront so they don’t try to say X to get the money. Krista Seiden: Best Practices for Testing, Adapting, and Personalizing the User Experience. 89% competed solely on customer experience in 2016. All users have equal access to information and functionality.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

JULY 13, 2016

The logic goes, “if X important person used Y product, it must be amazing.” Of course, it’s really common online, whether you’re selling games: Running an eCommerce store: Or selling a book: …or any running business really. Celebrity Endorsements. Image Source. Test Ideas and Their Hidden Halos.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

DECEMBER 2, 2015

A/B split testing is a new term for an old technique – controlled experimentation. In fact, most research experiments could be considered a ‘split test,’ complete with a hypothesis, a control and variation, and a statistically calculated result. We expect to see (data metric(s) change) over a period of (x business cycles).

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88