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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Your Simple Guide to Launching a Twitter Advertising Campaign

Hubspot

Through its various options, Twitter allows you to target the right people so your ads are appearing for Twitter users who are most likely to be interested in your content, products, or services. You can be as broad as 'Anywhere in the world' or as specific as 'Atlanta Georgia.'. You're now ready to launch your campaign!

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. I guess you can say hindsight is 20/20, but large-scale guerrilla marketing campaigns of this nature should really consider all possible outcomes before launch.

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Everything You Need to Know About Brand Management

Hubspot

Brand management should be intertwined with sales, human resources, and customer service — basically, any department that “touches” your followers, customers, and even potential employees. Allow you to charge more for your products or services. When done successfully, brand management can: Boost your brand awareness. Brand Equity.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. We launched SMS a year later. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things. Self-service freemium to feed the funnel. I have a clicker, a microphone and a computer. That’s me.

Growth 40
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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

This makes it easier for them to cross-sell and upsell products and services. When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Go after accounts that can feasibly buy what you’re selling.

Sell 59
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Getting to their heart of their challenges allows you to recommend the right products or services to help. Financial pain points include the costs associated with a product or service and the expected ROI. Finest: Ask them about the best experiences they’ve had with a product or service they’re currently using.