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How to Predict and Analyze Your Customers’ Buying Patterns

Hubspot

They are habits and routines that consumers establish through the products and services they buy. The price of the product or service they're interested in (and any active sales or discounts). The price of the product or service they're interested in (and any active sales or discounts). of said purchases.

Customers 101
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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Unfortunately, splitting the company between Netflix's mail-order DVDs and Qwikster's DVD streaming made things more complicated -- not to mention, it resulted in a 60% price increase for those who wanted both services. According to CNET , the company lost 800,000 subscribers and its stock price dropped 77% in four months.

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Everything You Need to Know About Brand Management

Hubspot

Brand management should be intertwined with sales, human resources, and customer service — basically, any department that “touches” your followers, customers, and even potential employees. Allow you to charge more for your products or services. When done successfully, brand management can: Boost your brand awareness. Brand Equity.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

Unfortunately splitting the company between Netflix's mail order DVDs and Qwikster's DVD streaming made things more complicated -- not to mention it resulted in a 60% price increase for those who wanted both services. According to CNET , the company lost 800,000 subscribers and its stock price dropped 77% in four months.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Traditional land lines are being disconnected at a rate of nearly 10% each year.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

Keith Rabois: I’m a multiple time investor in a company called Faire that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. Jason Lemkin: Georgia doesn’t suggest it. Whereas some industries I can see snapping back, maybe long tail retail, definitely. I doubt it.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things. Self-service freemium to feed the funnel. I have a clicker, a microphone and a computer. That’s me. That’s my new headshot. SaaS, right?

Growth 40