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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. Getting Lost in Translation.

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Everything You Need to Know About Brand Management

Hubspot

Brand management should be intertwined with sales, human resources, and customer service — basically, any department that “touches” your followers, customers, and even potential employees. Allow you to charge more for your products or services. When done successfully, brand management can: Boost your brand awareness. Brand Equity.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. The problem cost the head of Cartoon Network his job, and the broadcasting company $2 million in compensation for the emergency response team. Turner Broadcasting.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. They told us they would do tons of all this pricing stuff and help us with hiring and introduce us to customers, and all of these things. It’s this concept I’ve kind of been describing where your community or your network drives the growth of your product. That’s me.

Growth 40
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SaaStr Podcast #222: Ben Braverman, Flexport CRO Discusses Why Specialization Does Not Lead To The Best Customer Experience

SaaStr

Helped them go from being a social network to an ad network. The biggest companies on earth spend billions of dollars on this service no one’s ever heard of called freight forwarding and they all hate their vendors. And the reality is we’re in a service business. They are brilliant Brits.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

I’m a multiple time investor in a company called [Fair 00:11:21] that basically provides data and services to SMBs all across the US and gives them the tools to compete with Amazon. But I think that was when everybody had the proverbial partner meeting discussions about what are we funding, why are we funding, what price are we funding.

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There is No Such Thing As an Offline Business Anymore

Hubspot

Now Douglasville, Georgia is a town of about 31,000 people. But when my car started smoking a month ago, I wanted to know who could fix it right at the best price. The purpose of your website is not to broadcast your service to the world. You can hire a freelance designer from services like UpWork.

Price 78