The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)
SaaStr
MARCH 8, 2019
There’s no URL involved, is there? My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. But in B2B, the train’s at the station ready to leave, and so you need to match your go to market by the way people buy.
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