GTM 69: Behind the Scenes on Building and Selling Wisely for $187 Million with Mike Vichich
Sales Hacker
NOVEMBER 21, 2023
He resides in Ann Arbor, Michigan with his wife and three sons. 9:46) Differentiating product-market-timing fit from product-market fit. (14:58) 28:54) Leveraging a network of decision making, rather than a hierarchy of decision making. (31:37) 51:49) One thing that is working for Mike in go-to-market right now.
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