Go To Market GTM Objectives and Key Results Pipeline 
Highspot
FEBRUARY 29, 2024
Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?
SaaStr
APRIL 30, 2024
How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too.
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Gong.io
DECEMBER 21, 2021
If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.
Sales Hacker
JUNE 14, 2021
All of a sudden ABM programs become tactical with a focus on leads and filling the pipeline. They start worrying about how many touchpoints are sales and marketing hitting. You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results.
SaaStr
OCTOBER 3, 2023
“Irregardless of the stage you’re in, success is about aligning GTM teams around a common goal of delivering repeatable customer value in a way that generates growth,” Borland says. Actions Required To Turn Your Pipeline Into Wins The acquisition motion in the above image shows a simplified three-stage view for acquiring customers.
SaaStr
MAY 13, 2022
Revenue marketing brings marketing into focus to generate revenue or a pipeline that will ultimately lead to revenue. “Revenue marketing integrates multiple go-to-market initiatives across disciplines, aligning with the entire revenue team, to drive business growth.” Overcome GTM fragmentation.
Gong.io
JUNE 11, 2021
Rapidly evolved into a strategic, go-to-market function. They continue, “What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams founded within the sales organization” (bold is mine). Objections. Design-driven.
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