Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

JANUARY 8, 2021

If you are seeing additional demand from a particular region based on in-bound leads or media mentions, don’t miss an opportunity to capitalize on that interest. One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Hire the Right Leaders.

Territory 82

Territory Pipeline Launch Technical Sales 82

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 92

Launch Product Contact Follow-up 92

Hubspot

NOVEMBER 19, 2020

In this article, we'll explain what market development is and how you can employ it to increase sales and grow your business. What is market development? Market development is the expansion of your total addressable market (TAM) and how much market share you can expect to claim. Step 4: Go-To Market.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Sales Hacker

FEBRUARY 7, 2018

Randy was let go in July. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. HIT THE LAUNCH WINDOW. How do you know when you are in a launch window? EXECUTE THE GO TO MARKET PLAN.

Growth 87

Growth GTM SQL Strategic partnership 87

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. It is staggering.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

SaaStr

JUNE 28, 2019

Common go-to-market myths and lessons. When we looked at what was going on, we can tell you that our eastern region performed just as well as they have done in the past. David Skok: But our western region didn’t, so they missed planned. They are profit, cash, growth, and market share.

Price 47

Price Cross-sell Up-sell Start-ups 47