Remove Go To Market Remove Market share Remove Presentation Remove Trust
article thumbnail

My Company’s Revenue Dropped to $0 — and We Thrived with TripActions CEO Ariel Cohen (Video)

SaaStr

If you have a comprehensive, compelling vision, it will be easy for your teams to trust it and rally behind you. The impact of a crisis can vary across companies, and each presents its own set of distinctive signs and symptoms. Remote work presented another opportunity. They ultimately want to be assured of long-term stability.

article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

A product launch is a company’s meticulous process to present its new or updated product to the market. The success of the launch relies on a shared strategy across various teams, including sales, product managers, customer support, product marketing, event management, and more.

Launch 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Both companies suffered from a fatal lack of marketing. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players. To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing.

Product 110
article thumbnail

What Is Enterprise OEM Software Licensing?

Lead Fuze

A critical parameter that will affect the pricing and go-to-market strategy is whether or not a company chooses to include embedded OEM software as default for all customers, or make it an optional option. Using an OEM go-to-market strategy. How are you going to increase the value of your product in those verticals?

article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. If particular conditions are present, the laws will always occur, plain and simple. Unbreakable Laws of Selling. Jeffrey Gitomer.

Sales 141
article thumbnail

Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Finally, this group of individuals tends to only be in contact with and trust close friends and family instead of influencers or early adopters.

article thumbnail

SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. We’ve shared the transcript of episode 373 below. We’re going to start with some dates that predated COVID and really go to prior SaaStrs. You can read the podcast transcript below.