Go To Market, Meeting and Technical Sales

Go To Market

Meeting

Technical Sales

10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

JULY 20, 2025

Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market. I think we could have grown even faster.”

Engineering

Engineering Sell Non-Profits Technical Sales

From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

FEBRUARY 7, 2025

Ron explains: “Wehire mostly technical backgrounds, but as our customers get larger and larger, you start to get global account managers, and they’re going to have much more business strategic account management experience. Similar to most structures of a technical sales team. We tend to be very technical.

Technical Sales

Technical Sales Inside sales Cross-sell Account management

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Webinars

Smart Tools & Strong Teams: A People-First Approach to AI in Sales

MORE WEBINARS

Trending Sources

Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

JULY 9, 2025

” – Dmitry Shevelenko, CBO, Perplexity Perplexity’s success story illustrates this perfectly: they hit the market at exactly the right moment when GPT-3 became powerful enough but before competitors could react. This technical foundation makes AI adoption natural rather than forced.

Technical Sales

Technical Sales Commission Pipeline Negotiate

Webinars

Smart Tools & Strong Teams: A People-First Approach to AI in Sales

MORE WEBINARS

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market

Go To Market Growth GTM Product

The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline.

Territory

Territory Pipeline Launch Technical Sales

Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

SEPTEMBER 16, 2021

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. Sales Profile: SMB to Commercial. POC and POV. Prove: show your value.

Objectives and Key Results

Objectives and Key Results Technical Sales Engineering Sales

From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

Sales Hacker

MARCH 15, 2022

Sales development school, marketing school, and more for your entire team. Do only a few reps meet quota each quarter? Revenue leaders trust Mindtickle to drive winning sales rep behaviors so you can beat quota every quarter. Go to try.mindtickle.com/sales-hacker to learn more. Asad, welcome.

GTM

GTM Technical Sales Quota Growth

PODCAST 154: Guided Selling with Neil Ringers

Sales Hacker

MARCH 30, 2021

We’re focusing on how to win in the new sales era: new go-to-market strategies, deeper funnel insights and actionable takeaways for your entire organization from revenue leaders at high-growth startups and fortune 500 companies. Neil Ringers: I’ve been in sales my whole life, starting with a company called ADP.

Sell

Sell CRM Appointment Up-sell

Inside Sales vs. Outside Sales: Which Is Best for You?

Sales Hacker

SEPTEMBER 16, 2019

Outside sales is the sales of products and services through in-person, face-to-face interactions. Also known as “field sales,” outside sales reps don’t work in-house. Instead, they meet with prospects outside the office. Outside sales often involves a large amount of travel, autonomy, and emotional intelligence.

Outside Sales

Outside Sales Inside sales Profit margin Sales

Lessons from New Relic: Five Critical Steps to Scaling Enterprise (Video + Transcript)

SaaStr

JUNE 27, 2019

Your sales organization may go from being primarily hub based or inside sales based to having more of a field presence as we did. We also invested around those field account executives, more technical sales, pre-sales and eventually, customer success and post sales. Meet customers where they are.

Cross-sell

Cross-sell Technology Technology Pitch

What Is Sales Ops? Roles, Metrics, and Tech Stack

Gong.io

OCTOBER 27, 2021

Sales ops covers a lot, because it has to. That’s how it ensures alignment between plans and reality, and helps everyone on your sales and go-to-market teams be their highest-performing selves. Sales ops moves you from a fragmented sales model to an agile and customer-focused one. Three quarters?

Quota

Quota Pipeline Sales Contract

The Secret to Global Sales Expansion in Uncertain Times

Lead Fuze

NOVEMBER 30, 2021

The first step in entering a new market is to create an actionable cross-functional, go-to-market strategy. They have to travel a lot, and they can’t meet with customers as much. Iâ€ ve found that hiring two salespeople is helpful when entering new markets. Let them make an informed decision.

Territory

Territory Sales Pipeline Launch

The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

FEBRUARY 15, 2024

The Sales Evangelist Podcast Donald's podcast features interviews with top sales experts and entrepreneurs, sharing strategies and insights to elevate your sales career to six figures. Interviews with tech executives and venture capitalists on ‘The GTM Podcast’ provide firsthand accounts of successful go-to-market strategies.

Gaming

Gaming Sell GTM Technique

SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

SaaStr

AUGUST 28, 2020

If that was not enough, Hilary is also a Limited Partner in Stage 2 Capital, the venture firm focused purely on go-to-market. In Today’s Episode We Discuss: * How did Hilary make her way into the world of SaaS and come to be the sales leader she is today with the global communications leader, Zoom?

Sales

Sales Start-ups Meeting Follow-up

Technology Sales Today

10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

Webinars

Trending Sources

Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

Webinars

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

The Secret to Global Sales Expansion in Uncertain Times

Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

From AE to CEO: Entrepreneurial Life Lessons with Asad Zaman

PODCAST 154: Guided Selling with Neil Ringers

Inside Sales vs. Outside Sales: Which Is Best for You?

Lessons from New Relic: Five Critical Steps to Scaling Enterprise (Video + Transcript)

What Is Sales Ops? Roles, Metrics, and Tech Stack

The Secret to Global Sales Expansion in Uncertain Times

The Best Sales Podcasts to Elevate Your Selling Game in 2024

SaaStr Podcast #367 with Zoom Head of Global Sales Operations and Enablement Hilary Headlee

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